We collect and use personal data to manage your relationship with HP and better serve you by personalizing your experience and interaction with us. Examples of how we may use your data include:
Providing you with a seamless customer experience by maintaining accurate contact and registration data, delivering comprehensive customer support, offering products, services and features that may interest you and enabling you to participate in contests and surveys. We also use your data to deliver a tailored experience, personalize the HP Services and communications you receive and create recommendations based your use of HP Services.
Assisting you in completing transactions and orders of our products or services, administering your account, processing payments, arranging shipments and deliveries and facilitating repairs and returns.
Product support & improvement
Improving the performance and operation of our products, solutions, services and support, including warranty support and timely firmware and software updates and alerts to ensure the continued operation of the device or service.
Communicating with you about HP Services. Examples of administrative communications may include responses to your inquiries or requests, service completion or warranty-related communications, safety recall notifications, or applicable corporate updates related to mergers, acquisitions or divestitures.
Maintaining the integrity and security of our websites, products, features and services and preventing and detecting security threats, fraud or other criminal or malicious activity that might compromise your information. When you interact with us, we will also take reasonable steps to verify your identity, such as requiring a password and user ID, before granting access to your personal data. We may also maintain additional security measures, such as CCTV, to safeguard our physical locations.
Conducting ordinary business operations, including recruiting, verifying your identity, making credit decisions if you apply for credit, conducting business research and analytics, corporate reporting and management, staff training and quality assurance purposes (which may include monitoring or recording calls to our customer support) and outreach.
Research & innovation
Innovating new products, features and services using research and development tools and incorporating data analysis activities.
Providing personalized promotional offers (in accordance with your Privacy Preferences) on HP Services and other selected partner websites (for example, you might see an advertisement for a product on a partner site that you have recently viewed on an HP site). This may involve the use of Automatic Data Collection Tools. We might also share some of your information with marketing service providers and digital marketing networks to present advertisements that might interest you. To learn more, read How HP uses Automatic Data Collection Tools.
Compliance with law
Compliance with applicable laws, regulations, court orders, government and law enforcement requests, to operate our services and products properly and to protect ourselves, our users and our customers and to solve any customer disputes.
Please see our Data Collection and Use Matrix for a quick-reference guide to how we use the data we collect.